Background of the Market


  • Fruits and Vegetables at the Farmers MarketTo promote increased consumption of fruits and vegetables for optimal health
  • To promote active living among adults in the workplace by providing walkable access to fresh produce
  • To promote direct marketing of Kansas foods

Eating the recommended amount of fruits and vegetables and achieving the recommended amount of physical activity everyday reduces risk of overweight and obesity and the chronic diseases they cause.

Kansas Data Highlights

  • Almost 2 out of 3 adults are overweight or obese
  • 41% of adults consume fruits less than once a day
  • 22% of adults consume vegetables less than once a day
  • 4 out of 5 adults are not participating in the recommended level of physical activity

Source: 2013 Kansas Behavioral Risk Factor Surveillance System (BRFSS)

Healthy Eating

The Dietary Guidelines for Americans, 2010 recommends that Americans eat more fruits and vegetables as part of a healthful diet. The MyPlate Food Guidance System emphasizes the need to "focus on fruits" and "vary your veggies" as building blocks for a healthy diet. MyPlate also recommends that American's make half of their plate at every meal consist of fruits and vegetables.

Fruits and vegetables contribute important nutrients for the human body. Eating fruits and vegetables lowers the risk of developing many chronic diseases and can also help with weight management (Dietary Guidelines for Americans, 2010).

Active Living

Benefits of regular physical activity include:

  • Reduced risk of chronic diseases including heart disease, diabetes, stroke and some cancers
  • Strengthening bones and muscles
  • Improved mental health and mood
  • Increased lifespan